Thousands of waking dreams, creative moments, dazzling inspirations, and discarded sketches have led to the launch of this brand. Sara Hafi was born out of a need to create something impactful, lasting and beautiful. Something that resonates.

As an individual, Sara carries openness and transparency as an unshakeable pillar of who she is. As a brand, these values have become a guiding compass for us. Translated into every facet of our operations, we hold this value at the core of our management.